Purposes and values for corporate bloggers and their readers.
Blogging allows current and potential consumers to associate the brand with a face and a personality. It connects the company directly to their consumers.It represents the company’s values, beliefs, philosophy and direction. It allows companies to communicate with their customers in a more personal and direct way and allows the customers to give valuable feedbacks that can be used to improve the company/products/service. It builds brand awareness, brand loyalty, increase brand visibility, and increase traffic and links.
“It’s a way for us to appear less corporate and put a human face when we interact online. We believe people relate more effectively to other people instead of a logo or corporate brand.”
-Michael Brito, the Social media guru.
Amazon Web Services, Products, Tools, and Developer Information...
The purpose of this blog is for Amazon to provide information for their customers on the types of web services they provide, the types of products they have, the tools they use to run the web services, and information on the developers of these web sites.
The value here is that they will be able to provide information for their customers and in return get their customers inputs/feedbacks on the many things they blog about.
JNJ BTW
Our People and Perspectives
Johnson & Johnson blogs will be talking about what they are doing, how they are doing it and why. They will be expecting comment on the news about our company and the industry. They plan to sometimes correcting any mistakes or simply providing more frameworks. Their purpose is to increase their member and eventually have more colleges and customers join them on their blog.
They have plans to talk about product-specific issues, news from our operating companies or issues that fall under regulatory or legal constraints. They plan to talk openly, directly and to the best of our knowledge as they learn they plan to blog about it to keep all their customers inform. They want to give their customers the up to date news and get valuable feedbacks.
