The reason the outdoor advertisment expenditures has increased is because of the growing popularity of digital technology, such as digital billboards and video screens. It has increased in this market and therefore an increase in revenues.
The technology is overtaking the traditional form of advertising and promotions such as television and print. It is low cost and the ability to combine conventional strengths of outdoor advertising with new and innovative targeting opportunities.
Billboards are highly effective because it is the largest format of outdoor advertising. Because of the highly effective promotional activities, a growing number of corporates prefer digital technology. This allows the advertisers to reach the on the go consumers and upgrade information quickly on the digital billboards. Digital billboards that display sequential advertisements and change in every eight to ten seconds are gaining wide popularity due to their ability to generate greater revenues in comparison to the posters, which displays a single advertisement at a given point of time Another outdoor advertisement is the digital media facades, which is are large-scale video screens that are attached to the outside of buildings. It functions as a building façade as well as a screen, allowing advertisers to reach their target audience at the most unexpected locations.
Digital media facades prove to be a win-win situation for both the building owners as well as advertisers because it serves as the advertising as well as branding displays.
These are examples of popular digital media facades/digital outdoor advertisements.
"In the out-of-home advertising industry, mobile billboard displays are the most effective form available boosting product and name recognition fifteen times greater than anything else in the market." - The European Outdoor Advertising Association, Zurich, Switzterland
