My example of a direct marketing piece:
This is piece was mailed to me not for test drive, votes, contributions, and/or sales, but mainly to inform me of their college in hopes that I will take further actions.
Their objective was to seek direct response from me since I had inquired information about their college and the many colleges in the area. I have not thrown this piece away yet. Therefore, to me as a consumer, this is not a piece of junk mail.
It did capture my attention, but I have not acted on it yet because it was not one of the colleges I was interested in, in the first place. They did however make themselves noticed as I am now blogging about them.
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