Magazine Analysis Q&A

Fitness Magazine

1.  The target audience for the magazine in terms of both demographics and lifestyle of the readers it attracts.

The targeted audience for this magazine is American women, generation X and generation Y, ages of 18-40’s with a working class income. This magazine is for an audience with an active lifestyle, who values their mind, body and spirit, and likes to exercise.

2.  The percentage of the magazine’s pages devoted to advertising versus editorial content (articles and other non-advertising copy).  Is there a clutter problem in the magazine?  Why or why not?

48% were dedicated to advertisement and the other 52% were editorial content and recommendations from the editors, it is a form of advertisement but not directly by the brand. Yes! There is a clutter problem in the magazine because I had to count it a few times because I thought some of the ads were editorial content. Another thing is the ads all start to look alike and those ads did not really stand out unless it’s a particular brand I am interested in.

3.  A breakdown of the types of products and services advertised in the magazine.  Why do you think these advertisers are attracted to this particular publication?

The products and services advertised in the magazine were a lot of beauty supplies, self enhancement products such as whiting toothbrush or weight loss products/machines, healthy snacks, athletic gears, health Websites and credit card with an physically fit housewife on the ad, and general ads that you would find in any magazine to capture women in general, such as family car, anti-depression medication, etc.

4.  An analysis of the editorial climate and mood created by the publication and how it affects who chooses to advertise in it.  How might the editorial climate of the magazine affect readers processing of the advertisements?

The mood created in this magazine is for those who seek fitness and beauty. Those who choose these kinds of magazine would be very health conscious and cares a great deal about how they look. Therefore, readers might read the magazine for self-help advice and if seeking a particular beauty product, they might trust the ads on this magazine more than ads in men magazines.

5.  How the magazine positions itself as a media vehicle to potential advertisers.

The Fitness magazine position itself as a beauty guide to healthy looking body, clear mind, and positive spirit. So the companies who want to attract these particular demographic and life style readers would place ads in this magazine, or magazine like this one.

An example of ads in these types of magazines...